Established in March 2008, Wisechoice Supplements was founded by Mr. Dick RobertsonYu, whose passion in clean and healthy living originated way back in 2001. As a recipient of several awards in bodybuilding Philippines, his main focus is to educate the public on how training, backed with the right fitness supplement, is important in achieving your body goals. In 2020, while in the middle of the pandemic, Boss D’ saw the need for active individuals such as himself to continue their fitness regimen while at home. This then prompted him to start Wisechoice Fitness to help bridge the need of purchasing quality gym equipments and accessories for a home gym set-up at an affordable price.

Wisechoice only offers trusted and proven fitness and sports supplement brands. Stocks are sourced directly from the brand’s Philippine distributors thereby ensuring top product quality.

As a believer of efficient and quality service, from a small shop in Cebu, Wisechoice has opened several branches across the province and has also opened branches in neighboring islands.

To cater to the needs of the public in the most efficient way possible by selling authentic quality products at the most reasonable price.

To capture the entire Visayas and Mindanao as a whole.